There are a number of mistakes you can make when it comes to marketing. Having a USP is crucial for your business, and it should be the basis for every marketing decision. It should help your customers understand why they need your business and what sets you apart from your competitors.
Another common mistake is focusing on acquiring new customers, instead of retaining your existing customers Techuseful.com. This is a huge mistake because it’s five times more profitable to sell to a repeat customer than to a new one.
Regardless of your business’s size, you must pay attention to your competitors. You need to know their demographic and their pain points.
This way, you can design your product or service to appeal to their needs. This will help you to avoid the mistakes made by competitors. Besides, observing your competitors can help you learn from their mistakes.